Mission Control
Plan a funnel, then run each E5 stage with AI right here. Everything you enter and generate is saved in your browser per funnel.
1 · Source material — the product/creator material (for the mechanism & the copy built on it)
Paste the creator's own material — transcripts, course docs, product details, prior copy — and/or attach files. This grounds the Unique Mechanism and the copy built on it (promise, argument, offer, big idea, headlines, lead). It is deliberately not used for research — research reflects the market, not the creator's docs, so it has its own intake below. The more real product material, the better the mechanism. (Pasted text is saved per funnel. PDFs are read in your browser — any length works.)
Run the campaign — in order
Each step builds on the one before it and feeds the next. The mechanism is a deliberate stop — you choose the candidate before the rest of the engineering is built on it.
Research intake
e5-method · feeds Examine & Market language — not the source material above
The prospect & competitor research reflects the market, not the creator's docs — so it needs its own starting facts here: WHO you're speaking to and the main transformation the offer delivers. Everything else — competitors, emotions, how they describe the problem, voice-of-customer — Examine discovers with live web search. New market and you don't know the competitors or the prospect's exact feelings? Fine — leave them out; research fills them in. (The offer's real name, format and product details come from your Source material above — Examine reads it for the product analysis only.) Give the essentials one of two ways — paste them, or answer the interview.
A · Paste research inputs
B · By interview
Answer the questions — it drills down on the market, prospect, and real competitors and won't accept vague answers, then hands you a research-intake summary. Press Cmd/Ctrl + Enter to send. When the summary appears, click Use answers as research intake.
Delivery vehicle (layout only)
The campaign copy is the same in every vehicle — this only changes how the finished campaign is laid out at Build: a long-form sales letter (designed sections, boxes, graphics), a VSL (readable slides), a webinar (spread across a presentation), or a challenge (dispersed over multiple days). It does not affect the promise, mechanism, argument, or messaging.
Value ladder
The core offer is what the campaign was built around; these other rungs (lead magnets, bumps, upsells, continuity, back-end) are funnel add-ons. The ladder does not drive the campaign — it's used by Build and the calculators.
| Rung | Offer name | Price | Notes |
|---|
Offer ideation (bonus)
Takes the core offer as fixed and proposes the other rungs — lead magnets (short & digestible: checklist / cheat sheet / resource guide / software), order bumps, OTOs/upsells (deeper = same problem, more hand-holding; wider = an adjacent problem), continuity, back-end — with suggested (web-searched) prices.
Funnel build-spec
Shortcut — quick draft (no stops)
Runs the whole foundation in one pass and picks a mechanism for you — it does not stop for you to choose. Good for a fast rough draft to react to. For a real campaign, use the step-by-step flow above so the mechanism is your call.
Calculators
Doesn't load inline? Open directly: Funnel Revenue ↗ · Backend Net Profit ↗
Reference
E5 Method — pjmdigital-ui/e5-campaigns. Runs on Cloudflare Pages; AI runs the stages server-side.